12 Tips for Fighting Impulse Buying
How do you avoid impulsive buying ? In fact, we humans all want the same thing: spend our money on things that really matter to us. Impulse purchases are therefore only an obstacle to our goals. But how do you prevent impulsive buying?
Be inspired by the 12 tips below about “How to avoid impulsive buying” and take advantage of it.
What are impulse purchases
An impulse purchase is a purchase that was not originally intended for a person. The purchase often happens on a whim .
A Greenpeace survey found that as many as 50% of the 1,200 Europeans surveyed have clothes in their wardrobes that they don't actually need. About 33% of this respondent group indicated that they regularly buy clothes for which they actually do not have the budget.
But impulse purchases in the supermarket are also recognizable to many. Supermarkets, but also other stores, are engaged in all kinds of tricks to entice consumers to make additional purchases as much as possible. More tips about saving in the supermarket »
How do you avoid impulsive buying?
# 1) Be on the lookout for consent thoughts and excuses
People are often very good at justifying choices with all kinds of creatively devised excuses and consent thoughts. Popular are thoughts such as: 'my salary was paid today, so I can easily pay it now' or 'I have had such a difficult week, I have earned it'. Try to recognize these kinds of thoughts in yourself.
# 2) Make a list in advance
When you go into the store with a predetermined plan , you will notice it more quickly when you have the urge to buy something that you had not previously considered. It also helps to focus on your goal and therefore to visit less places in the store where you actually have nothing to look for according to your own list.
# 3) Schedule a decision date in your calendar or make a wish list
If you want to make a larger purchase, it can help to postpone the purchase and put it on a wish list or schedule a date in your calendar when you can buy it if you still want it. This way you limit the purchase in a state of impulse and you make more conscious choices.
How do you avoid impulsive buying according to neurologist Viktor Frankl. He has shown with research that when 72 hours have passed, you can better assess whether you really need something and still want it.
You can also apply this when shopping online, by first leaving the purchases in the shopping cart for a few days instead of paying immediately.
# 4) There are a few things to consider at the checkout
It can help to teach yourself that at the checkout you will consider a number of things such as a final check . You often have to wait a while, so you have plenty of time to ask yourself things like: 'do I really need this?', 'Am I going to enjoy this in a year's time?' and 'how long did I have to work for this'?
As a last resort, it can help to put a small sticker on your debit card or wallet with a kind of code word to remind you of your financial goals.
# 5) Accept the uncomfortable feeling
The urge to buy can be overwhelming. Where you might not even know about the existence of the product before you walked into the store, it suddenly seems like everything you have always needed. It is uncomfortable to accept this urge and wait for it to pass. In most cases, however, this feeling is temporary and diminishes with wave movements. Recognize this urge and accept the feeling until it disappears. Trust the process.
# 6) Guard against materialism
Ask yourself if those few extra things really make you happy. What does the purchase actually bring you?
# 7) Pick an impulse buying buddy for support
To prevent impulsivity, it can help to call in a ' helpline ', as it were, in a risk situation. Tell someone you trust about your tendency to make impulsive purchases. Ask if you can call this person when you experience such an impulse and you want to spar about the point or nonsense of the purchase. Sometimes we need a little push from someone else to be motivated to get it out of our basket again.
# 8) Know yourself and your risk situations or risk shops
Think about what your risk situations and risk shopping are. When are you most likely to make unnecessary purchases? (When you are tired? Or when you are depressed?) And which stores or websites tempt you every time?
# 9) Avoid 'having a look' when you don't need anything
Women especially love to have a look around in that favorite store. Compare it to studying the menu of a snack bar when you are on a diet. Convince yourself that if you do not intend to buy something , you have nothing to look for.
# 10) Pay with your budget in cash
When you go to the store for one or more purchases, think in advance how much you want to spend on this, take this budget with you in cash and leave your debit card at home to be sure.
# 11) Know who you will be shopping with
When you're trying to watch your spending, it's not very motivating to go shopping with someone who has a hole in his or her hand . Then try to keep your hand on your own wallet again. Or with the person who always knows how to convince you that that new shirt will look great on those pants you had bought recently. Nice for your self-confidence, of course, but less good for your financial goals.
# 12) Always ask for the receipt and schedule a return date in your calendar
Some purchases can always be returned to the store when you realize it was an impulse purchase. Always ask for the receipt and keep it safe. To be on the safe side, schedule the date that you can return the appearance to your calendar, so that the term does not pass unnoticed and you are reminded to reassess the usefulness of the purchase.
These were the tips on “How to avoid impulsive buying”. Read it more often and apply it. Good luck!